Starting as a trunk- maker in 1854, Louis Vuitton founded his fashion house in Rue Neuve des Capucines in Paris. By 1885 the company opened its first store in London on Oxford Street. By 1913, the Louis Vuitton Building opened on the Champs- Elysees. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. In 1978, the label opened its first stores in Japan: Tokyo and Osaka. In 1983, Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan. In 1984, Seoul, South Korea.
In 1987 saw the creation of LVMH. By 1989, Louis Vuitton was operating 130 stores worldwide. In the 90s, Yves Carcelle was named president of LV, and in 1992, his brand opened its first Chinese location at the Palace Hotel in Beijing.
Today Louis Vuitton is focusing on expanding the stores that already exist (see Marketing Environment- Ethnic Markets). Because their No 1 clientele are the mainland Chinese, Vuitton is very serious about their presence in the Asian Market, and they continue to invest in Asia- Pac. Their Long term strategy is to continue to proactively tap into fastest growing consumer market, Asia.
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