4-6 times a year, Vuitton sends out a small brochure to clients. These clients are among those who have set up a profile within the store, in other words, people who spend. They call these brochures "catalogs", although, merchandise cannot be purchased though them. (Vuitton only sells through their stores or their website). This "catalog" is more along the lines of a lookbook. The products are displayed in an artistic light for the time of year in which it relates, ie. Cruise collection, summer, fall etc.
She explained that because their clients are from "all different walks of life with many different religions and backgrounds", that the Holiday brochure reaches all of their clients, not those just affiliated with Christmas.
For the the winter months, she explained, through photography, the setting depict certain ideas affiliated with winter months. For example, there is a page where luggage is stacked, with snowglobes on them. On other pages there are scarves, hats and gloves. The pages are "crisp", colors are deep and dark, and the "environment is warm."
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